​Industrial Studies

Task 2) Layout decisions go beyond placement of economic activity centers. There are four layout types: Process, product, hybrid and fixed position. Management’s choice should reflect its flow strategy. Capital investment, material handling cost and flexibility are important criteria in judging most layouts. Identify the types of layout performance criteria that might be most important in the following settings.

a) International Airport

b) Nationalized Banks

c) Parking lot of Malls

d) Human Resource department of a multinational company.

Task.4) “Marketing is the performance of business activities that direct the flow of goods and services from the producer to the consumer”. Relationship marketing is the one of the hottest trends in marketing today. Experts have defined the term in many ways-but the bottom line is always “getting to know your customers (clients, publics, etc.) better so you can meet their wants and need better.

Task required in this question is to conduct a local market study, survey and analysis of any ONE product (electronics, automobiles, any consumer products) available in Sultanate of Oman.

a) Mention all the details of the product (Name, specifications of the product, prices, manufactures etc…)

b) Discuss the potential target segmentation of the product and analyze who are the major competitors in this field.

c) Discuss the Marketing Mix (4P’s) being followed by the company and how it influences the sales promotion.

d) Discuss how the company use its Web site for cost effective customer- relationship building.

e) Discuss the advertising strategies adopted by the company to increase the sales volume of the company.

** Total Word Count = 1000 words Only.

** In-text Citation and References Using Harvard CCE Style.

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