If brainstorming isn’t such a good idea, how can you explain the success of Intellectual Ventures in coming up with great ideas?

  1. What is the evidence that shows that brainstorming doesn’t seem to work?

  2. If brainstorming isn’t such a good idea, how can you explain the success of Intellectual Ventures in coming up with great ideas?

  3. Why did Steve Jobs move all restrooms to the lobby?

  4. List 4 ways to facilitate the idea generation process in groups (you can draw on both articles).

https://www.newyorker.com/magazine/2012/01/30/groupthink

https://www.newyorker.com/magazine/2008/05/12/in-the-air

Read the two articles given. And answer those 4 questions.

total 4 answer should be around 300 words.