Case study Ikea

Read the case study, Business Model and Competitive Strategy of IKEA in India, from the Deresky textbook Part 3 Comprehensive Cases. Analyze the content and prepare a paper addressing the following prompts.

1.      Analyze the reasons for IKEA’s delayed entry into the Indian market.

2.      Discuss the market entry strategy of IKEA for the Indian market.

3.      Identify the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market.

Be specific with your responses and validate with research.

Your assignment should be a paper 3-5 pages long, not including the required title and reference pages. Include at least three scholarly sources (you may use the recommended readings) to support your answers. 

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