Case Study Analysis: Going to Extremes

Read and respond to a case study to demonstrate your understanding of, and ability to apply, the most important concepts of the module.

Review a case study of Zappos in Chapter 2 of the course textbook attached in the Module 6 folder.

Write an integrated essay that addresses the following items:

  1. Find a list of all 10 of Zappos’ corporate values. Pick two of the values and explain how you think those values would influence the way employees do their work.
  2. Explain which areas where Zappos’ culture is very high (or typical).
  3. Describe how did Zappos’ corporate culture began and how Zappos’ corporate culture is maintained.
  4. Discuss what other companies could learn from Tony Hsieh and Zappos’ experiences.
  5. Describe what could be improved in Zappos’ corporate culture.

Your well-written proposal should meet the following requirements:

  • Be 3-4 pages in length.
  • Be formatted according to the CSU Global Writing Center (Links to an external site.).
  • Cite a minimum of three scholarly sources, at least one of which is not provided in, or linked from, the course. The CSU Global Library is a great place to find these scholarly sources.

Write clearly and logically, as you will be graded on content, analysis, and your adherence to the tenets of good academic writing—which should be succinct where possible while also exploring the topics appropriately. Remember that you can always improve your work by providing support from outside scholarly sources, which help both to bolster your own assertions and supplement your ideas.

Business Management and Administration Library GuideA Library Guide is available via the following link to serve as a great resource in this course for you. The Library Guide provides a variety of pre-selected databases within the library that are designed to support this specific course. Be sure to use this link throughout the course to support your assignment and discussion board research efforts: Management Library Guide

 

 

Case Study Analysis: Social benefit or social disaster?

Read and respond to a case study to demonstrate your understanding of, and ability to apply, the most important concepts of the module, especially regarding the potential pitfalls of communication media.

Review a case study of Twitter in the 10th edition of the course textbook attached in the Module 5 folder.

In an integrated essay, analyze the case from the perspective of a business organization, providing support for your analysis by replying to each of the following:

  1. Explain the advantages and drawbacks for organizations using social media to communicate with various employees, customers, or the global communities.
  2. Describe how communication barriers surface when using social media versus using traditional media.
  3. Outline specific steps managers should take to be sure they communicate effectively when using social media.
  4. Explain rules or policies (if any) business organizations should implement for employees using social media after office hours. Be as specific as possible.
  5. Discuss the communication barriers a manager might encounter when using social media to create an organizational internship program.
  6. From your recent readings and experiences, suggest guidelines managers and organizations could follow.

Your well-written paper should meet the following requirements:

  • Be 3-4 pages in length.
  • Be formatted according to the CSU Global Writing Center (Links to an external site.)
  • Cite a minimum of three scholarly sources, at least one of which is not provided in, or linked from, the course. The CSU Global Library is a great place to find scholarly sources.

Write clearly and logically, as you will be graded on content, analysis, and your adherence to the tenets of good academic writing—which should be succinct where possible while also exploring the topics appropriately. Remember that you can always improve your work by providing support from outside scholarly sources, which help both to bolster your own assertions and supplement your ideas.

Case Application #1  https://jigsaw.vitalsource.com/api/v0/books/9780134239828/print?from…  1 of 4 7/6/2018, 10:38 AM  Social Benefit or Social Disaster?  Tweets. Twittering. Prior to 2006, the only definition we would have known  for these words would have involved birds and the sounds they make.  Now, practically everyone knows that Twitter is also an online service—  with 974 million registered users, 302 million monthly active users, 500  million tweets daily, and 1.6 billion daily search queries—used to trade  short messages of 140 characters or less via the Web, cell phones, and  other devices. According to its founders (Jack Dorsey, Biz Stone, and  Evan Williams), Twitter is many things: a messaging service, a customerservice  tool to reach customers, a real-time search tool, and  microblogging. And as the numbers show, it’s become quite popular!  The Good and the Bad of TWITTER  One place where Twitter has caught on is the sports world, especially in  college sports. For instance, Mike Riley, head football coach at the  University of Nebraska, uses Twitter to keep fans informed. He  understands the power of instant communication. Coach Hugh Freeze of  the University of Mississippi was an early adopter of social media to  communicate recruitment news. He’s discovered that tweeting is an easy  and fun way to communicate quick tidbits of information to fans, alumni  boosters,  56  https://jigsaw.vitalsource.com/api/v0/books/9780134239828/print?from…  2 of 4 7/6/2018, 10:38 AM  PRINTED BY: baguiar@nwacc.edu. Printing is for personal, private use only. No part of this  book may be reproduced or transmitted without publisher’s prior permission. Violators will be  prosecuted.  and other interested people who subscribe to Twitter. And it’s a convenient  way for the football staff and football recruiting prospects to communicate  with each other. There are pretty strict rules the NCAA has about contact  allowed between potential recruits and coaches, but NCAA rules do allow  unlimited direct messaging. However, coaches still are cautious about  committing recruiting violations. So, using Twitter to announce their  destinations on the recruiting trail, coaches can indirectly share their  recruitment news without naming names.  However, many universities and college coaches are monitoring and, in  some cases, banning athletes’ use of social media. A potentially  precarious issue can arise if an athlete tweets some comment that could  put the university in a negative light, offend boosters, or possibly violate an  NCAA regulation. Here are a couple of tweeting slip-ups: A Western  Kentucky running back was suspended after he tweeted critical comments  about the team’s fans; the NCAA pulled 15 football scholarships after an  investigation based on a player’s tweet; and a Lehigh University wide  receiver was suspended for retweeting a racial slur. We even saw how  tweeting backfired at the London Olympics. The first “casualty”—a Greek  triple jumper—was banned from the Games over some racially charged  tweets. That seems to be good reason for the managers (i.e., coaches  and administrators) of these programs to attempt to control the information  flow. But is banning the answer? Some analysts say no. They argue that  those setting up rules and regulations don’t understand what social media  is all about and the value it provides as a marketing and recruiting tool,  and they argue that it’s necessary to understand First Amendment rights  (part of which includes freedom of speech). Rather than banning the use  of social media, many universities are hiring companies to monitor  athletes’ posts. This, however, requires athletes to give access to their  accounts, which some call an invasion of privacy. But as time goes on,  social media conversations are becoming more common and more  expected. By the time the Sochi Olympics rolled around, social media had  changed the way Olympics news and views were conveyed.

Distribution Planning

Discuss current new media distribution sites that independent media creators use to distribute and monetize their works


Describe traditional media distribution channels that complement new media channels

Describe the monetization methods of new media distribution channels


Identify metrics to measure success and set financial goals for a new media distribution plan

Compare various new media distribution channels in relation to their ability to monetize a product or service.

Distribution Planning

Discuss current new media distribution sites that independent media creators use to distribute and monetize their works


Describe traditional media distribution channels that complement new media channels

Describe the monetization methods of new media distribution channels


Identify metrics to measure success and set financial goals for a new media distribution plan

Compare various new media distribution channels in relation to their ability to monetize a product or service.

Youtube as a new media

 

Discuss how YouTube has changed the media distribution industry

 

Discuss the usage of media channels other than YouTube

 

Describe which types of content/media could be created to launch a successful YouTube channel

 

Identify the specifications for creating a YouTube channel

 

Analyze the various ways to monetize a YouTube channel

 

Describe the methods within YouTube for directing viewers to monetized content

 

Evaluate the use of other new media and traditional media distribution channels to maximize the monetization of a YouTube channel

Technical Choices and Distribution Planning

·      Explain why technical specifications affect all media creation decisions 

·      Analyze how technical specifications directly impact distribution planning

 

·      Define key terms such as format, codec, aspect ratio, bit rate, and frame rate for media 

·      Explain which formats, codecs, aspect ratios, bit rates, and frame rates are most widely utilized 

·      Explain why the selection of media format matters and how it is used in new media distribution 

ASSIGNMENT INSTRUCTIONS You have been chosen to represent APUS at an important Public Administration conference. You are going to present on the impact of the Human Relations Era school of thought on Administrative Theory. GUIDELINES: Create a presentation using PowerPoint, or similar presentation software (several freeware versions available such as Knovio) in which you explain the overall significance of this set of theories, and then in which you go into detail on the contributions of Follett, Mayo, Maslow, McGregor and Mosher. Instead of using biographical information, include how each added to the theories of public administration. Be sure to draw connections to the real world, support with examples and cite your sources properly using APA. Multimedia tools encouraged! Include at least five academic references in support of your presentation. Use the online library to do this using APA format. HINTS: Use this venue to demonstrate your understanding of their theories and their contributions to the field. Don’t just write paragraphs and put them on slides. Prepare a presentation using bullet points and either speakers’ notes or an audio inclusion. USE YOUR OWN WORDS. Don’t just copy and paste information from sources—it will show up in the Turnitin report.

ASSIGNMENT INSTRUCTIONS

You have been chosen to represent APUS at an important Public Administration conference.  You are going to present on the impact of the Human Relations Era school of thought on Administrative Theory.

 

GUIDELINES:

Create a presentation using PowerPoint, or similar presentation software (several freeware versions available such as Knovio) in which you explain the overall significance of this set of theories, and then in which you go into detail on the contributions of Follett, Mayo, Maslow, McGregor and Mosher.

Instead of using biographical information, include how each added to the theories of public administration. Be sure to draw connections to the real world, support with examples and cite your sources properly using APA. Multimedia tools encouraged!

Include at least five academic references in support of your presentation.  Use the online library to do this using APA format.

HINTS:

Use this venue to demonstrate your understanding of their theories and their contributions to the field.

Don’t just write paragraphs and put them on slides. Prepare a presentation using bullet points and either speakers’ notes or an audio inclusion.

USE YOUR OWN WORDS.  Don’t just copy and paste information from sources—it will show up in the Turnitin report.

Assignment Instructions Now it is your turn to critique an oral argument. I imagine you have all seen the headline Fisher v University of Texas (2016) ruling (or at least the concept of affirmative action as it relates to university acceptance). Your assignment is to listen to the oral argument of the attorneys before the court then write a one page double-spaced opinion paper on your impression. Did the attorneys argue their point well? Did one do better than the other? Were they able to get their statement out without being interrupted? Which Justice was dominant? Was it clear from what direction they were asking – conservative? liberal? Did they seem to take sides? Next you are to read the short brief on the oyez site to see exactly what the holding was for the case and which Justices were in the majority or dissent. Was this how you thought they would rule? Finally, look at the background to see what implications this case might have once you have finished writing your paper. ​The oral argument and brief for Fisher v University of Texas, 579 US ____ (2016) can be found at https://www.oyez.org/cases/2015/14-981 . The background and details can be found at http://www.scotusblog.com/case-files/cases/fisher-v-university-of-texas-at-austin-2/. Remember, I am looking for your impressions of the workings of the Court, not your opinion on the holding! You should only use the sources given for this assignment. The only source on the submission should be the oral argument for the case itself.

Assignment Instructions

Now it is your turn to critique an oral argument. I imagine you have all seen the headline Fisher v University of Texas (2016) ruling (or at least the concept of affirmative action as it relates to university acceptance). Your assignment is to listen to the oral argument of the attorneys before the court then write a one page double-spaced opinion paper on your impression. Did the attorneys argue their point well? Did one do better than the other? Were they able to get their statement out without being interrupted? Which Justice was dominant? Was it clear from what direction they were asking – conservative? liberal? Did they seem to take sides? Next you are to read the short brief on the oyez site to see exactly what the holding was for the case and which Justices were in the majority or dissent. Was this how you thought they would rule? Finally, look at the background to see what implications this case might have once you have finished writing your paper.

​The oral argument and brief for Fisher v University of Texas, 579 US ____ (2016) can be found athttps://www.oyez.org/cases/2015/14-981 . The background and details can be found at http://www.scotusblog.com/case-files/cases/fisher-v-university-of-texas-at-austin-2/.

Remember, I am looking for your impressions of the workings of the Court, not your opinion on the holding! You should only use the sources given for this assignment. The only source on the submission should be the oral argument for the case itself.

Assignment Instructions Now it is your turn to critique an oral argument. I imagine you have all seen the headline Fisher v University of Texas (2016) ruling (or at least the concept of affirmative action as it relates to university acceptance). Your assignment is to listen to the oral argument of the attorneys before the court then write a one page double-spaced opinion paper on your impression. Did the attorneys argue their point well? Did one do better than the other? Were they able to get their statement out without being interrupted? Which Justice was dominant? Was it clear from what direction they were asking – conservative? liberal? Did they seem to take sides? Next you are to read the short brief on the oyez site to see exactly what the holding was for the case and which Justices were in the majority or dissent. Was this how you thought they would rule? Finally, look at the background to see what implications this case might have once you have finished writing your paper. ​The oral argument and brief for Fisher v University of Texas, 579 US ____ (2016) can be found at https://www.oyez.org/cases/2015/14-981 . The background and details can be found at http://www.scotusblog.com/case-files/cases/fisher-v-university-of-texas-at-austin-2/. Remember, I am looking for your impressions of the workings of the Court, not your opinion on the holding! You should only use the sources given for this assignment. The only source on the submission should be the oral argument for the case itself.

Assignment Instructions

Now it is your turn to critique an oral argument. I imagine you have all seen the headline Fisher v University of Texas (2016) ruling (or at least the concept of affirmative action as it relates to university acceptance). Your assignment is to listen to the oral argument of the attorneys before the court then write a one page double-spaced opinion paper on your impression. Did the attorneys argue their point well? Did one do better than the other? Were they able to get their statement out without being interrupted? Which Justice was dominant? Was it clear from what direction they were asking – conservative? liberal? Did they seem to take sides? Next you are to read the short brief on the oyez site to see exactly what the holding was for the case and which Justices were in the majority or dissent. Was this how you thought they would rule? Finally, look at the background to see what implications this case might have once you have finished writing your paper.

​The oral argument and brief for Fisher v University of Texas, 579 US ____ (2016) can be found athttps://www.oyez.org/cases/2015/14-981 . The background and details can be found at http://www.scotusblog.com/case-files/cases/fisher-v-university-of-texas-at-austin-2/.

Remember, I am looking for your impressions of the workings of the Court, not your opinion on the holding! You should only use the sources given for this assignment. The only source on the submission should be the oral argument for the case itself.

STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS

 

 

http://www.nielsen.com/us/en/insights.html

http://www.experian.com/marketing-services/marketing-services.html

https://www.experian.com/assets/marketing-services/product-sheets/mosaic-usa.pdf