The student will individually write and submit a term paper that focuses on a social media website to compare and contrast the similarities and differences and evaluate the key elements supporting an organization’s web strategy.
1. Pick one company
2. Pick one social media site the company uses
3. Compare and contrast similarities and differences and evaluate the key elements supporting an organization’s web strategy
As an example Nike, Compare and contrast the similarities and differences between Nike ( home website) and Nike’s (social media site, i.e. Nike’s facebook page). Identify the 4P’s, between both sites, the promotional offers, and overall strategy. This paper will be submitted via a Safe Assignment on Blackboard, prepared as a Word document (.doc or .docx only). Appendices are allowed but will not count toward the page limits. Parameters and guidelines for this paper are as follows: Required parameters: The term paper will be weighted by the professor as 20% of the student’s total grade. A midterm draft of the paper may be required by the Instructor, for the purposes of coaching the student, in time for the student to modify the final submission. Length: min 5 – 10 pages, double-spaced, typed, 12 pt. font, 1” margins. APA format. Must use citations i.e. the website, text or any other source. To help ensure consistency, during the quarter, the instructors will schedule the ASC to discuss the APA format and plagiarism with their students. Research materials should be peer-reviewed, high-quality sources such as those available through the library online databases.
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