Continuing with your Week 2 Project now your CEO after
Continuing with your Week 2 Project now your CEO after
reviewing your earlier Week 2 PowerPoint submission has asked your
team to complete an additional benchmark analysis task before the
upcoming Board Meeting. For this part of the project your team
needs to do an analysis of the market and operational
characteristics of your company and its financial profile. For this
project your team will need to select four companies that are
direct competitors of your company. This sample selection should be
based on revenue profitability market capitalization market
segment and product characteristics.
This project is an additional benchmark data analytics project.
The objective of this part of the project will be to do a
comparative financial analysis of your company with the averages of
the sample of four companies that will form your comparative
group.
The project deliverables will be another PowerPoint presentation
to the CEO explaining the financial performance of your company
compared to the sample of four comparable companies. The analysis
should include the following deliverables:
1. An explanation of the logic of the selection of the four
comparable group companies. Why were these companies selected?
2.Your teams data extraction strategy process and
methodology.
3. A financial comparison of your company to the average of the
comparator group on the following financial factors.
a. Profitability b. Debt Management c. Liquidity d. Asset
Management e. Value Creation based on a the 3-year trend in Free
Cash Flow
In order to complete this project your team has to select which
ratios you are going to use in each of the five categories given
above. In addition to that your team will have to briefly explain
why you are selecting the ratios you are using in your benchmark
study.
Then your team will have to collect the financial data for your
company and the financial data of the four competitor companies.
The data can be collected from two financial data bases such as
Yahoo Finance Lexis Nexis Plunkett or bizstats.com. Your team
will then have to collect and calculate the averages of the four
competitor companies. (Please note that no ratio calculations are
required for each company the ratios should be readily available
on the websites noted above. You will only need to calculate the
average ratios for the four companies combined.)
Your team will proceed to developing a PowerPoint presentation
presenting the comparison and your teams commentary of what your
team discerns from the comparison. PowerPoint should not have more
than ten slides. Just like the previous project your team should
use Webex or Voicethread and prepare an oral presentation that
presents your PowerPoint presentation. Each team member must
participate in this presentation.
Attachments
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