Critically evaluate the advantages and disadvantages of social media marketing.

Assessment 2: Critical Essay and Reflection (40% total)

Due date: 11 pm 3rd of January 2018

Word length: Task 1 Essay (1000 words – excluding reference list)

Task 2 Reflection (200 words)

Assessment submission – through Turnitin

Task 1 Critical Essay (30% out of 40%)

(This task aims develop your critical reading and writing skills through the writing of a critical essay)

Choose one topic from the five (5) topics available and write a critical essay in the argumentative style. In this essay format, you must:

· briefly state your position on the topic and why the issue is important;

· Identify the main arguments or ideas to be discussed in the essay in the order in which they will appear; and

· use and refer to four (4) readings provided with the topic using either APA 6th edition or Harvard style.

Topic is = Business: Critically evaluate the advantages and disadvantages of social media marketing.

4 Readings: 3 Journal Articles and 1 Book Chapter*

(These readings listed below are not referenced in Harvard or APA 6th ed. Style)

  1. Bija&Balas (2014): Social media marketing to increase brand awareness[Journal Article]

  2. Gaber & Wright (2014): Fast-food advertising in social media. A case study on Facebook in Egypt[Journal Article]

  3. Whiting & Deshpande (2014): Social media marketing: A myth or a necessity[Journal Article]

  4. Minazzi (2015). Mobile social media marketing in tourism (Chapter 5: pp. 127-135) [Book Chapter]

For more information on writing a critical essay go to http://www.sussex.ac.uk/skillshub/?id=256

Two days before the due date, submit your final draft of your essay to Turnitin and access the originality report. This is needed to allow you to complete Task 2 below.

Task 2 TURNITINReflection (10% out of 40%)

Using the OriginalityReport generated by TURNITIN, write a 200 word reflection on your experience of using TURNITIN. Includean interpretation of the score you received and identify any issues in your Originality Report. Explain how you addressed these issues in your assessment.Since you are using a reflective style of writing, you can use ‘I’ in this paragraph.

Putting Task 1 and Task 2 together

· Edit your essay draft if necessary.

· Insert your reflection into the end of the essay draft after the reference list.

· Combine the coversheet, your essay and reflection into a single file and submit to TURNITIN.

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EDU10010

Assessment 2 Marking criteria

CRITERIA High Distinction (HD) Distinction (D) Credit (C) Pass (P) Fail (F)
Conceptual

8 points

Demonstrates a comprehensive understanding of the topic and the readings. Demonstrates a very good understanding of the topic and the readings. Demonstrates a satisfactory understanding of the topic and the readings. Demonstrates adequate understanding of the topic and the readings. Fails to demonstrate understanding of the topic and the readings.
Arguments

12 points

Explicitly states your position, and objectively and insightfully defends your position. Develops a compelling argument by integrating valid points, linking them explicitly to the topic and supported by evidence. Clearly states your position and objectively defends your position. Develops a convincing argument with clear major points linked to the topic and supported by evidence. Your position on the topic is inferred by the reader. Objectively defends position through the partial development of an argument. Some ideas are undeveloped how limited support by evidence. Your position on the topic is inferred by the reader. Mostly objectively defends position, but argument is not clear. Frequently only describes text; moves from one topic to another without developing ideas; makes insufficient or awkward use of evidence. No position taken on the topic or based on personal opinion only. Presented material is loosely related to the topic with little or no development of an argument. Ideas are undeveloped and/or are unsupported by evidence.
Communicate Effectively

5 points

Writing is sophisticated and creative. Persuasively and skilfully communicates ideas by logically structuring the content to create a cohesive essay. Fluent writing with ideas expressed effectively. Content is logically structured to create a concise and cohesive essay. Paragraphs are organised topically. Writingis mostly clear. Content is structured to create a mostly cohesive essay. Expresses most ideas clearly. Paragraphs partially organised topically. Writing is partially clear. The content is partially structured into basic paragraphs. Most ideas are expressed clearly. Paragraphs not always organised topically. Style is inconsistent or inappropriate. Writing is unfocused, poorly organised, and lacks logical connection of ideas. Incoherent paragraphs.
CRITERIA High Distinction (HD) Distinction (D) Credit (C) Pass (P) Fail (F)
Mechanics

(Spelling, grammar, and punctuation)

2 points

There are no grammatical, punctuation, and spelling errors. Adheres to the word limit and formatting requirements. Occasional minor grammatical, punctuation, and spelling errors that do not distract the reader. Adheres to the word limit and formatting requirements. Some grammatical, punctuation, and spelling errors, but the overall meaning is clear. Adheres to the word limit and formatting requirements. Frequent grammatical, punctuation, and spelling errors, with errors distracting the reader from the overall content. May be slightly over/under the word limit and adheres to most formatting requirements. Significant number of grammatical, punctuation, and spelling errors. The meaning is unclear. May be over/under the word limit.Does not adhere to formatting requirements.
Referencing

3 points

Referencing is correct and consistent with no errors. Mainly accurate use of referencing with only a few minor errors. There are some errors in the referencing and it may lack some consistency. Adequate use of referencing with many errors and lacking in consistency. Little or no adherence to the referencing with significant errors.
TURNITINReflection

10 points

Your statement strongly demonstrates your ability to reflect on your learning. Therearenospellingorgrammatical errorsand it adheres to the word limit. Your statement effectively demonstrates your ability to reflect on your learning. Thereareminorspellingorgrammatical errorsand itadheres to the word limit. Your statement demonstrates your growing ability to reflect on your learning. Therearesomespellingorgrammaticalerrors and it adheres to the word limit. Your statement lacks clarity and cohesiveness. There is an attempt to reflect on your learning. Thereareseveralspellingorgrammaticalerrorsanditmay be slightly over/under to theword limit. Your statement is either missing or does not demonstrate your ability to reflect on your learning. Thereare frequentspellingorgrammaticalerrorsanditmaynotadhere

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