Describe the relationship between service quality and customer loyalty. Analyze pricing strategies for hospitality products. Describe development of the promotion mix for hospitality products.

MKT 444 Entire Course Hospitality Marketing

Marketing Mix

Describe the relationship between service quality and customer loyalty.
Analyze pricing strategies for hospitality products.
Describe development of the promotion mix for hospitality products.

Sales & Technology

Explain the importance of personal selling to hospitality products.
Analyze the benefits of Electronic Marketing for both the buyer and the seller.

Hospitality Markets and Research

Compare individual and group markets for hospitality products.
Describe the hospitality and tourism marketing environment.
Analyze global and regional hospitality markets.
Distinguish between internal and external marketing intelligence methods.

Hospitality Marketing

Describe the four service characteristics that affect the marketing of hospitality products.
Explain how the societal marketing concept is applied in the hospitality industry.
Describe the marketing management strategies for service businesses.

Market Positioning

Apply the market segmentation, targeting, and positioning process.
Assess market positioning strategies for hospitality products.