Discussion Board

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Answer the question: How might you manage the phenomenon that raising benchmarks to an “aspirational” level means reporting more failures to the public?

You will find the information needed to help you answer this question in chapter 15 of your textbook. Case 15 on pp. 420-421 gives a good example of how an Australian surgery indicator made the front pages of the newspaper because hospitals were not meeting the aspirational-level goals (McLaughlin & McLaughlin, 2015). How could you get in front of this if you were the public relations officer, or the Chief Executive Officer of one of these facilities?

You may be able to do some research and find other examples that might give you ideas on how businesses or organizations handled and/or prevented similar situations of bad press. In the past, students have used some non-health care examples of businesses who got bad press and how they handled it. It is interesting to note that sometimes, the “press” that they get, good or bad, seems to help business.

Include in-text citations and a reference list in APA format.

  • 300-500 words (APA format)
  • 2 peer-reviewed sources (APA format for in-text citations & References list)
  • 1 biblical integration (APA format)

I scanned the text book Chapter 15 and attached it. Do not forget biblical reference and 2 peer-reviewed sources.