“Emphasize how and why particular factors can yield competitive advantage for the firm. In other words, instead of robotically going through the weights and ratings (which by the way are critically important), highlight various factors in light of where you are leading the firm” (David & David, 2017, p. 82).

Exercise 3F Step 1-3: Develop a CPM Matrix for Hershey Company.

Instructions:

Step 1: Turn back to the Cohesion Case and review the section on competitors. Also, view online resources that compare Hershey with Mars and Nestle. Use the sources listed in Table 3-8.

Step 2: Prepare a CPM that includes Hershey, Mars, Nestle.

Step 3: Turn in your CPM [include in your GALE2 paper and submit through Blackboard] for a classwork grade.

CPM Matrix Checklist:

£ Critical Success Factors are for the industry and found in the industry surveys.

£ Review your CPM Matrix against examples presented as figures in Chapter 3.

£ Does your CPM Matrix (i.e., columns, rows, totals) appear to be consistent with the examples in the textbook?

£ Did you sum the weight and the score columns for each company?

£ Interpret the results.

£ What does your CPM Matrix tell you about Hershey and its competitors?

£ Did you compare and contrast each company’s score in your discussion of the results?

£ Did you cite your sources?

£ Is there an in-text citation for the source after each Critical Success Factor?

£ Are sources cited

£ In your text using proper APA style: (Author LN, date) or (Author LN, date, p. ) for quoted material?

£ In your References section? All in-text citations must have the full citation included in the reference section.

CPM Tips:

· Use the S&P industry surveys to identify Critical Success Factors.

o “Be mindful that gaining and sustaining competitive advantage is the overriding purpose of developing the CPM” (David & David, 2017, p. 82).

o Emphasize how and why particular factors can yield competitive advantage for the firm” (David & David, 2017, p. 82).

· Follow the instructions in Chapter 3.

· Use the S&P Industry Surveys to as the basis for each company’s ratings and weights.

o “Emphasize how and why particular factors can yield competitive advantage for the firm” (David & David, 2017, p. 82).

· Sum the weight and the score columns. The rating column is not summed.

· Interpret the results. What does your CPM tell you about Hershey in relation its competitors included in the CPM?

o Use each company’s score when interpreting the results.

o “Emphasize how and why particular factors can yield competitive advantage for the firm. In other words, instead of robotically going through the weights and ratings (which by the way are critically important), highlight various factors in light of where you are leading the firm” (David & David, 2017, p. 82).

o Definitely “bring the data” throughout your project because “vagueness” is the most common downfall of students in case analyses (David & David, 2017, p. 82).