Which of the following are the top three producers of media revenues?

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MIS 672 Final Exam Answers

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MIS672 Final Exam
Final Examination
1. E-commerce can be defined as:________________-
a.
the use of the Internet and the Web to transact business.
b.
the digital enablement of transactions and processes within a firm.
c.
digitally enabled commercial transactions between and among organizations and individuals.
d.
both (a) and (c).
2. The following are all unique features of e-commerce technology:_______________
a.
interactivity, global reach, information as
ymmetry, personalization/customization.
b.
universal standards, richness, information density, interactivity.
c.
information density, universal standards, personalization/customization, sales force-driven.
d.
local/regional reach, interactivity, ric
hness, personalization/customization.
3. Disintermediation refers to:__________________________
a.
new opportunities for middlemen to aggregate content, products and services.
b.
the disappearance of market middlemen and the de
struction of traditional distribution channels.
c.
hyper-competition.
d.
the fact that when everyone uses the same tool or
product, all participan
ts receive more value.
4. In addition to the Internet and the World Wide Web, which of the following technologies is integral to
understanding e-commerce?
a.
Client/server computing
b.
Wireless computing
c.
Peer-to-peer computing
d.
Mainframe computing
5. Today, the portal business model is to:___________________
a.
serve solely as a gateway to the Internet.
b.
be a destination site.
c.
provide an integrated package of c
ontent and services all in one place.
d.
both (b) and (c).
6. A/An ___________
is a company that offers access to Intern
et-based software ap
plications to other
companies.
a.
market creator
b.
ASP
c.
exchange
d.
portal
7. The global scale of the Internet impacts the business environment in all of the following ways
except
:__
a.
it lowers costs of industry and firm operations through production and sales efficiencies.
b.
it enables competition on a worldwide scope.
c.
it increases the importance of having
a local and regional sales force.
d.
it lowers barriers to entry, yet greatly expands market at the same time.
8. The basic building blocks of the Internet include all of the following
except
:__________
a.
client/server computing.
b.
the SMTP, POP, and IMAP protocols.
c.
the TCP/IP communications protocol.
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d.
double auction.
69. All of the following portals are in the top
four in the United States in terms of reach
except:__
a.
AOL.
b.
MSN.
c.
Yahoo.
d.
Lycos.
70. Which of the following is a community technology that allows users to easily post messages to the
entire community?
a.
Chat
b.
Message board
c.
Instant messaging
d.
E-mail
71. A(n) _________ is created by an organization for the purpose of pursing organizational goals
a.
interest community
b.
affinity community
c.
sponsored community
d.
practice community
72. Which of the following generates the largest share of media revenues?
a.
Entertainment
b.
Television
c.
Newspapers
d.
Radio
73. Which of the following three forms of media
account for over 80% of the hours spent consuming
media?
a.
Television, radio, Internet
b.
Television, magazines, Internet
c.
Internet, radio, and newspapers
d.
Television, Internet and newspapers
74. All of the following are as
pects of content convergence
except:____

a.
industry structure.
b.
design.
c.
Production.
d.
distribution.
75. Which of the following occurs first in the process of media convergence?
a.
Media integration
b.
Media migration
c.
Media transformation
d.
Media maturity
76. The merger of AOL and Time Warner is an example of:________________
a.
technological convergence.
b.
content convergence.
c.
industry convergence.
d.
none of the above.
77. A Hollywood film production comp
any that creates a Web site that
contains free content about its
forthcoming movies is using which type of revenue model:
a.
subscription.
b.
pay-per-view.
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c.
advertising.
d.
marketing.
78. Salon.com uses which of the following revenue models:_______________
a.
marketing.
b.
advertising.
c.
pay-per-view.
d.
mixed.
79. An e-book that is stored on a publisher’s server and for which purchasers pay a fee for reading on-
screen is an example of a:_______________
a.
Web-accessed e-book.
b.
Web-downloadable e-book.
c.
print-on-demand e-book.
d.
custom-published e-book.
80. The primary e-book revenue model is:___________________
a.
advertising.
b.
subscription.
c.
pay-per-download.
d.
marketing.
81. All of the following as screen display technologies for e-books
except:______________
a.
ONIX.
b.
Clear Type.
c.
Cool Type.
d.
E-Ink.
82. All of the following are e-book formats
except:______________
a.
OEB.
b.
PDF.
c.
TK3.
d.
E-Ink.
83. Which of the following are the top three producers of media revenues?
a.
Television, Internet and newspapers
b.
Television, entertainment and newspapers
c.
Entertainment, In
ternet, and books
d.
Entertainment, books and radio
84. The online paid content audience
is growing at about ____ a year.
a.
6%
b.
11%
c.
16%
d.
24%
85. Which of the following forms of online entertainment is expected to grow the fastest to 2012?
a.
Film
b.
Online games
c.
Music downloads
d.
Sports
86. Which of the following media companies had the highest 2005 revenues?
a.
News Corporation
b.
Viacom/CBS
c.
AOL/Time Warner
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d.
Walt Disney/ABC
87. Which of the following media comp
anies recently purchased MySpace.com?
a.
AOL/Time Warner
b.
Viacom/CBS
c.
Disney/ABC
d.
News Corporation
88. Music download Web sites offer:____________
a.
high user control and high user focus.
b.
high user control and low user focus.
c.
low user control and high user focus.
d.
low user control and low user focus.
89. Newspapers have historically used which of the following revenue models?
a.
Marketing
b.
Subscription
c.
Advertising
d.
Pay-per-view
90. Which of the following online newspapers charges readers a subscription fee?
a.
New York Times
b.
Los Angeles Times
c.
Washington Post
d.
Wall Street Journal
91. Which of the following is an example of technological convergence?
a.
iPods
b.
WebTV
c.
Web-enabled cell phone
d.
All of the above
92. Which of the following is a
high-speed, medium-range, broadband wireless metropolitan area network?
a.
Wi-Fi
b.
WiMax
c.
Bluetooth
d.
ZigBee
93. Which of the following is a very high-speed, fixed broadband wireless LAN technology for the
business market?
a.
Wi-Fi
b.
Wi-Fi 5
c.
Wi-Max
d.
ZigBee
94. Which of the following is a Web application
that enables Internet user
s to communicate with each
other, although not in real time.________
a.
Online chat
b.
Online forum
c.
IM
d.
VoIP
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95. Which of the following is the fastest growing streaming audio and video tool?
a.
Microsoft’s Media Player
b.
Apple Quicktime
c.
RealMedia Player
d.
Adobe Flash
96. Which Internet telephony firm did eBay purchase in September 2005?
a.
Vonage
b.
Dialpad Communications
c.
Skype
d.
Teleo
97. Which of the following allows the consumer to enter a maximum price and the auction software
automatically bids up the goods to that maximum price in small increments?
a.
Watch lists
b.
Proxy bidding
c.
Sealed bidding
d.
Price matching
98. All of the following types of auctions have a seller bias except:______________
a.
Dutch-traditional.
b.
Yankee auction-Internet.
c.
Dutch-Internet.
d.
double auction.
99. All of the following types of auctions have a buyer bias except:______________
a.
sealed bid auction.
b.
name your own price.
c.
English auction.
d.
group buying.
100. Which of the following is not a major trend in B2B e-commerce in 2006?
a.
Rapid growth of independent Net marketplace exchanges
b.
Rapid growth in collaborative commerce B2B applications
c.
Rapid growth of e-procurement firms
d.
Rapid growth of private industrial networks