Google’s development of its new headquarters is an example of organic (internal) growth. Describe other methods of growth available to Google

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Google’s development of its new headquarters is an example of organic
(internal) growth.
Describe other methods of growth available to Google

The following questions are based on ALL the information provided and on knowledge
and understanding you have gained whilst studying the course.
1. (a) (i) Describe the method of production used to create Google’s new
headquarters.
(ii) Discuss the advantages and disadvantages of the method of production
described in 1(a)(i).
(b) Describe the advantages to Google of having a varied product portfolio as
shown in Exhibit 2.
(c) Explain the benefits of Google’s corporate culture to the organisation and its
employees.
(d) As a plc, Google has to publish its final accounts as shown in Exhibit 3.
(i) Describe the following financial terms:
• Revenue (Sales);
• Gross Profit.
(ii) Describe the trend in profitability using examples from Exhibit 3.
(e) Google’s development of its new headquarters is an example of organic
(internal) growth.
Describe other methods of growth available to Google.
(f) Google aims to attract the best available talent from outwith its current staff.
Discuss the use of this method of recruitment.
(g) Describe the ways in which Google demonstrates positive Corporate Social
Responsibility (CSR) as shown in the case study

 

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