had-you-been-their-ceo-or-economic-advise-of-bmw

  • Zoom out first — give a broad history of the company, put it into our perspective; then zoom in to the last two decades. Give interesting/important facts and policies about the company.
  • Had you been their CEO or economic adviser, what would you have done differently, and explain (with economic intuitions) how your strategy could have helped the company further its ambition!