Health Services Strategic Plan Capstone Paper

Capstone Project: Implementing a Strategic Plan

Building on the PESTLE Analysis, Case Study 1: Are Our Customer Liaisons Helping or Hurting?, Case Study 2: Health Care Needs Real Competition, and your outline that you completed in Week 5, continue to develop a strategic plan for the same organization.

Write an eight to ten (8-10) page paper in which you: (Does not include title and reference page)

  1. Select one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Propose the manner in which you would use this analytical tool, and support your proposal with an example of its proposed use.
  2. Determine one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Recommend one (1) solution to each of the barriers in question.
  3. Determine the specific segment of the market that your organization’s strategy or strategies will target.
  4. Recommend whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Support your recommendation with examples of such effectiveness.
  5. Propose the most effective manner in which the organization can support its strategic direction within its culture and structure.
  6. Determine the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Provide a specific example relevant to each resource to support your response.
  7. Evaluate how well the strategic plan you have developed aligns with the organization’s mission and vision. Recommend three (3) specific strategies to track the effectiveness of your strategic plan.
  8. Use at least three (3) quality academic resources in this assignment. Note:Wikipedia and similar websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of your paper, your name, the course number and course title, your professor’s name, the university’s name, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Apply analytic skills to define strategic problems, generate and evaluate strategic alternatives, and develop implementation tactics.
  • Differentiate between the target customer segments and positioning products within these segments as they apply to health care organizations.
  • Differentiate between value-adding service delivery strategies and value-adding support strategies.
  • Use technology and information resources to research issues in the strategic management of health care organizations.
  • Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.


Capstone Project: Implementing a Strategic Plan

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Select one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Propose the manner in which you would use this analytical tool and support your proposal with an example of its proposed use.

Weight: 10%

Did not submit or incompletely selected one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Did not submit or incompletely proposed the manner in which you would use this analytical tool and did not submit or incompletely supported your proposal with an example of its proposed use.

Partially selected one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Partially proposed the manner in which you would use this analytical tool and partially supported your proposal with an example of its proposed use.

Satisfactorily selected one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Satisfactorily proposed the manner in which you would use this analytical tool and satisfactorily supported your proposal with an example of its proposed use.

Thoroughly selected one (1) specific analytical tool that you can use to determine whether the adaptive strategy or strategies selected for your organization will be the most effective in helping the organization achieve its goals. Thoroughly proposed the manner in which you would use this analytical tool and thoroughly supported your proposal with an example of its proposed use.

2. Determine one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Recommend one (1) solution to each of the barriers in question.
Weight: 15%

Did not submit or incompletely determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Did not submit or incompletely recommended one (1) solution to each of the barriers in question.

Partially determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Partially recommended one (1) solution to each of the barriers in question.

Satisfactorily determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Satisfactorily recommended one (1) solution to each of the barriers in question.

Thoroughly determined one (1) internal and one (1) external factor that you discovered during the environmental analysis that could be a barrier to the success of your proposed strategy or strategies. Thoroughly recommended one (1) solution to each of the barriers in question.

3. Determine the specific segment of the market that your organization’s strategy or strategies will target.

Weight: 5%

Did not submit or incompletely determined the specific segment of the market that your organization’s strategy or strategies will target.

Partially determined the specific segment of the market that your organization’s strategy or strategies will target.

Satisfactorily determined the specific segment of the market that your organization’s strategy or strategies will target.

Thoroughly determined the specific segment of the market that your organization’s strategy or strategies will target.

4. Recommend whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Support your recommendation with examples of such effectiveness.

Weight: 15%

Did not submit or incompletely recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Did not submit or incompletely supported your recommendation with examples of such effectiveness.

Partially recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Partially supported your recommendation with examples of such effectiveness.

Satisfactorily recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Satisfactorily supported your recommendation with examples of such effectiveness.

Thoroughly recommended whether pre-service, point-of-service, or after-service activities would be the most effective approach in marketing your strategy or strategies to the organization’s target customers. Thoroughly supported your recommendation with examples of such effectiveness.

5. Propose the most effective manner in which the organization can support its strategic direction within its culture and structure.

Weight: 10%

Did not submit or incompletely proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.

Partially proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.

Satisfactorily proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.

Thoroughly proposed the most effective manner in which the organization can support its strategic direction within its culture and structure.

6. Determine the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Provide a specific example relevant to each resource to support your response.

Weight: 15%

Did not submit or incompletely determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Did not submit or incompletely provided a specific example relevant to each resource to support your response.

Partially determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Partially provided a specific example relevant to each resource to support your response.

Satisfactorily determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Satisfactorily provided a specific example relevant to each resource to support your response.

Thoroughly determined the most effective manner in which each of the following strategic resources can be instrumental in helping the organization to achieve its strategic goals: finance, human resources, facilities, and IT. Thoroughly provided a specific example relevant to each resource to support your response.

7. Evaluate how well the strategic plan you have developed aligns with the organization’s mission and vision. Recommend three (3) specific strategies to track the effectiveness of your strategic plan.

Weight: 15%

Did not submit or incompletely evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Did not submit or incompletely recommended three (3) specific strategies to track the effectiveness of your strategic plan.

Partially evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Partially recommended three (3) specific strategies to track the effectiveness of your strategic plan.

Satisfactorily evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Satisfactorily recommended three (3) specific strategies to track the effectiveness of your strategic plan.

Thoroughly evaluated how well the strategic plan you have developed aligns with the organization’s mission and vision. Thoroughly recommended three (3) specific strategies to track the effectiveness of your strategic plan.

8. Cite 3 references

Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor-quality choices.

Meets number of required references; all references high-quality choices.

Exceeds number of required references; all references high-quality choices.

9. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present.

5-6 errors present.

3-4 errors present.

0-2 errors present.

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