Is method best described as having a market orientation or a societal-marketing orientation?

method, the innovative branding concept in household cleaning, was conceived by roommates Eric Ryan and Adam Lowry during their drive to a ski lodge. Eric had been thinking of ways to introduce design to the home care industry (i.e., cleaning products) and began talking about his vision to Adam. A chemical engineer from Stanford University with a degree in environmental science, Adam was the perfect sounding board. He soon realized that he could use his expertise to create naturally-derived, biodegradable formulas for the beautiful products Eric had in mind. Questions 1. Is method best described as having a market orientation or a societal-marketing orientation? 2. How does method implement the marketing concept?


 

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