There is a lot of focus on reputation building and the eternal role of PR. Should there be an internal role for PR as well? If so, why?

Public Relation – Social Media

How Organizations Proactively Approach and Respond to Social responsibility/Sustainability

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

· Why did you select this organization?

· Why do you think this organization is socially responsible and/or interested in sustainability?

· How does the organization actively demonstrate these principles?

· What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

Include two references with your paper.

Grading Guide

The student selects an organization with a known interest in social responsibility and/or sustainability.

The student explains why they selected the organization.

The student describes why the organization is interested in social responsibility or sustainability.

The student demonstrates how these principles are put into action.

The student demonstrates how the public relations function helps promote organizational efforts.

The student uses specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

The student use two references with the paper.

The paper is 1,050 to 1,400 words in length.

Writing Guidelines

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Part 2

Discussion Question – words 50 to 100

  1. Given the conditions we see in the market and the rise of social media in PR practices, ideally where should the PR function report to in an organization?

  2. There is a lot of focus on reputation building and the eternal role of PR. Should there be an internal role for PR as well? If so, why?

  3. Differentiate between internal relations and employee relations

  4. Examine the various internal public for an organization and describe how management communicates with each

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