Market Research Report: Conclusions and Recommendations

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Unit VIII Research

Market Research Report: Conclusions and Recommendations

For this unit’s section of the Market Research Report, you will identify each of your hypotheses and discuss whether each is proven or disproven based upon your data analysis. Additionally, you will thoroughly discuss the results of your data analysis and the implications for this company. Include recommendations going forward.

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines