On November 18, 2012, Nintendo released its eighth-generation video game console, the Wii U. In November 2013, Microsoft and Sony followed suit by releasing the Xbox One and PlayStation 4, respectively. Although these three video game consoles have dominated the video game console market, new micro-consoles, which download games from application stores such as Google Play, have begun entering the market. One such micro-console is Ouya, which entered the market in 2013. If you were in charge of pricing at Ouya as it entered the market, what strategy would you pursue? Explain.
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