Should Old Spice attempt to compete with/respond to Dove for Men (DFM)? Should Old Spice go directly after DFM and be the first brand in the history of P&G to call out a competitor?
OLD SPICE – REPEATING SUCCESS IN THE FACE OF COMPETITIVE THREAT
- Should Old Spice attempt to compete with/respond to Dove for Men (DFM)? Should Old Spice go directly after DFM and be the first brand in the history of P&G to call out a competitor?
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What product should the team advertise? Critically evaluate the options: a/continuing the Swagger campaign; b/ advertising Showtime; c/advertising the umbrella brand; d/focusing on body wash. Pick an option and develop a positioning message for that option (what should the brand say?)
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In which media should the brand launch? Should Old Spice advertising during the Super Bowl in response to DFM’s planned appearance?
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Should the brand consider a more traditional or unconventional media? If multiple media forms are used, should they be launched sequentially or all at once?
WHOLE FOODS MARKET: A LUXURY GROCER IN DETROIT?
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What are the elements of the Detroit market that lead to success?
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Is there truly enough disposable income in these “food-desert” communities to support a Whole Foods store without suburban shoppers?
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Who are the key stakeholders in the case and what do they stand to gain or lose depending on Whole Foods’ store expansion strategy?
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What should Whole Foods be more focused on, the communities it serves or the profits that allow the company to function? What should Whole Foods Market weigh more: social responsibility or corporate profitability?
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What is the value proposition to Whole Foods in entering an underserved community?
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How does the public relations boost of serving underprivileged areas counter the damage to the brand by catering to a population largely on food stamps?