Operational and Analytical CRM – ERP System Essay

Write a 2000-2500 word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. There should be five sections, one for each bullet below. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount.

  1. What is the difference between operational and analytical CRM? Explain them briefly.
  2. Why would a company want to implement an employee relationship management system?
  3. Discuss the components in a core ERP system?
  4. How does a company measure the success of an ERP system?
  5. Briefly explain the three different ERP implementation choices?

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