How Organizations Proactively Approach and Respond to Social responsibility/Sustainability

Public Relations

How Organizations Proactively Approach and Respond to Social responsibility/Sustainability

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

· Why did you select this organization?

· Why do you think this organization is socially responsible and/or interested in sustainability?

· How does the organization actively demonstrate these principles?

· What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

Include two references with your paper.

Approach to Crisis Management: Defending an Organization’s Reputation

Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17

Select one of the following case studies to read and do research on from The Practice of Public Relations:

· Race Relations with that Soy Latte? (page 59)

· Uber Success Brings PR Problems (page 102)

· Ethical Hammer Falls on Daddy Huxtable (page 124)

· Up Your Bucket for a Wonderful Cause (page 287)

· The Rise and Fall of Queen Martha (page 371)

Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.

· What went well regarding the PR response to the situation?

· What might you have recommended to improve the response?

· Cite PR concepts from your text, ERRs, or other sources to support the points you are making.

Include two references with your paper.

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