Purpose: The purpose of this virtual assignment is to get familiar with the non-profit sector and a few of the web based information sources in the non-profit industry.

MKTG 6015 NOT-FOR-PROFIT MARKETING

ASSIGNMENT #1

Purpose: The purpose of this virtual assignment is to get familiar with the non-profit sector and a few of

the web based information sources in the non-profit industry.

Task #1: Review the following 5 websites:

• Imagine Canada – www.imaginecanada.ca

• Charity Village – www.charityvillage.com

• Pillar Non Profit Network –

www.pillarnonprofit.ca

• Volunteer Canada – www.volunteer.ca

• Association of Fundraising Professionals – www.afpnet.org

From these sites identify 10 facts, data, or information related to the non-profit sector in

Canada that might be important to a marketer

(Identify 2 facts per site). For each, identify the source (website), and why this information

would be important or useful to a marketer.

Task #2: Review the following 5 websites:

• Sick Kids Foundation

www.sickkidsfoundation.com

• Goodwill Industries

www.goodwillindustries.ca

• Canadian Blood Services www.blood.ca

• Youth Opportunities Unlimited www.you.ca

• One non-profit website of your choice

From these non-profit websites, provide 1 pro and 1 con per site from a marketing perspective. Look

for ease of use, branding, messaging, ability to

give, links, etc. Provide your reasoning for each pro and con.

Compile the list in a MS word document or PDF and deposit in the FOL dropbox titled “Assignment #1”. Be

sure to include your name(s) and section on the actual word or pdf document. The drop box will close

at 5pm. This assignment is to be done and submitted individually or in pairs and will be

marked as one of your in class/virtual assignment marks.

EXAMPLE: London has over 1150 nonprofit and charitable organizations (www.pillarnonprofit.ca).

• This is important to a marketer as it indicates a significant amount of competition in the non profit community. For a marketer looking to fundraise, recruit volunteers, or develop private sector

partnerships in the community there are is a significant number of options these individuals have to

choose from. As a result it is critical that you create a compelling message that can ensure your target

audience understands what you do and how you are different from other organizations in the

community.

Due: Feb 2nd by 5:00pm in FOL Assignment Dropbox

(Late submissions will not be accepted)

http://www.imaginecanada.ca/
http://www.charityvillage.com/
http://www.pillarnonprofit.ca/
http://www.afpnet.org/
http://www.afpnet.org/
http://www.sickkidsfoundation.com/
http://www.goodwillindustries.ca/
http://www.blood.ca/

http://www.pillarnonprofit.ca)/