This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree.
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignment may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Purpose of Assignment
The purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan.
Assignment Steps
Resources: Microsoft® Word
Create a 1,400-word Strategic Integrated Marketing Plan for the organization you selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.
Include the following:
Develop an executive summary
Incorporate corporate mission, goals, and objectives
Detailed marketing goals
Establish marketing objectives
Include overall marketing strategy
Detail marketing implementation
Include an internal marketing program
Include an external marketing program
Determine the product price
Explain the distribution promotion
Identify target groups within the organization
Show external customer groups or targets
Develop a control process
Your paper must consist of the 13 (thirteen) titled sections listed above. Let ‘numbers’ and factual research drive and support your analysis and conclusions. You must also include an Introduction and a conclusion titled section to the thirteen sections listed above, for a total 15 (fifteen) titled sections.
Cite a minimum of three peer-reviewed references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Note: This assignment part of the total business plan you will be preparing in the capstone course, ENT/588. Students will need to keep this assignment for the ENT/588 course.