To what extent does Samsung engage in related diversification? To what extent do they engage in unrelated diversification?

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Module 4 – Case
Economics of Organization and Strategy
Assignment Overview
Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. However, they are much different companies in a variety of ways. Carefully review the background readings concerning diversification and vertical integration. Then do some extensive research on Samsung and Apple concerning their diversification and vertical integration strategies.
Case Assignment
When you have finished your research, write a four- to five-page paper answering the following questions. Make sure to cite both the required background readings as well as articles on Samsung and Apple:
To what extent does Apple engage in related diversification? To what extent do they engage in unrelated diversification?
To what extent does Samsung engage in related diversification? To what extent do they engage in unrelated diversification?
To what extent does Apple engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
To what extent does Samsung engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
Overall what major differences or similarities do you find between Samsung and Apple’s diversification and vertical integration strategies?
Module 4 – SLP
Economics of Organization and Strategy
For this final SLP, imagine that your business has become successful and you are now considering expanding the scope of your company. Carefully review all of the required background materials, and then write a three-page paper answering the following questions. Make sure to cite at least one of the required readings for each of your answers:
1. If you were to engage in horizontal integration, which of your direct competitors would you decide to acquire? Overall, do you think horizontal integration is the best long-run plan for your business if it is successful?
2. Do you think your business should vertically integrate over time? Should you engage in backwards vertical integration, forward vertical integration, both, neither? Explain your reasoning.
3. How about diversification/conglomerate strategy? Any advantage to diversifying your business? Discuss unrelated diversification and related diversification and whether or not these strategies might be good for your business. Explain your reasoning.

 

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