Visit GE Healthcare (http://www3.gehealthcare.com/en). In context to the major points of chapter 5, define how GE is addressing the needs of their
Visit GE Healthcare (http://www3.gehealthcare.com/en). In context to the major points of chapter 5, define how GE is addressing the needs of their
hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing
research? In context of chapter 3, where can GE improve using marketing research?
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