Why is it important to conduct a SWOT analysis? What are the weaknesses of a SWOT analysis? Why is that so?

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Grand Canyon BUS485 WEEK 3 DQ 1 & DQ 2

DQ 1

Why is it important to conduct a SWOT analysis? What are the weaknesses of a SWOT analysis? Why is that so?

DQ 2

Why is sustainable competitive advantage a critical strategy-making consideration?