Will you use the 2+2=4 approach or the yardstick approach? How so? If not, describe the organization you’ll be using, and explain your rationale for using it.

ENGL 227 Entire Course Professional Writing

ENGL 227 Assignment Week 1 DeVry


You are an upper-level manager in a large metropolitan hotel. One of your assistant managers, Jeff Clarke, has left you a voicemail message requesting emergency leave for the upcoming holiday weekend.

Here’s what the message stated: I’m calling to request emergency leave again for this weekend. I know I’ve had three emergency leaves in the last two months, but my grandma isn’t feeling well again, and she really needs me to take care of her. I’ll be in later tonight for my shift. Can you let me know then? Thanks.

You know from previous requests for time off that Jeff’s grandmother is coping with a debilitating illness. Your other assistant manager, Nina Hernandez, has covered for Jeff three times in the last two months. She has been looking forward to having this weekend off, as she is going out of town to celebrate her grandson’s first birthday. You are already on the schedule this weekend, and if you allow Jeff’s emergency leave, you’ll be short-staffed. To make matters worse, there’s a professional conference this weekend for electrical engineers at a nearby convention center, and many of the attendees will be staying at your hotel. This is the first time the convention center has directed attendees to your hotel, and if all goes well, this could mean a lot more business throughout the year.

Jeff’s absences are becoming more and more of a problem. You could call him back on the phone to deny his request, but you’re starting to think you may need a written record of some sort to document the problem in case Jeff’s employment needs to be terminated. Human Resources at Corporate are always emphasizing the need for documentation.

Complete the Required Audience Profile (below) for Jeff, with the understanding that someone in Human Resources may be a secondary audience for this written response at a later date.
Select an appropriate choice of medium: electronic or print. (See Chapter 4 for guidance in selecting an appropriate medium.)
Write a message to Jeff using an appropriate media choice denying his request and explaining the reasons why. You don’t want to fire Jeff, but you do want to be clear that you are denying the request. You really need his help this weekend.
Audience Profile 3 Pages

Is my primary audience external or internal?
What are some key demographics about my audience, such as age, gender, family situation, etc.?
How much does my audience know about the topic?
How much formality…?
How do I expect…?
What are my audience’s values in relation to this message? What do …?
What do I want my audience to think….?
Are there any benefits for….?
What information do I…?
Which medium is…? Why?
ENGL 227 Chronological Resume Assignment Week 2 DeVry

This week’s written assignment is about resume development and critique. Write a Chronological Resume using the format located in Figure 18.5 (page 534) in the text.

ENGL 227 Three-Step Writing Process Assignment Week 3 DeVry

This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.



Adapt to Your Audience

How will you show sensitivity to your audience’s needs?

How much credibility do you already have with your audience?

How will you establish the additional credibility you need?


Compose the Message


Revise the Message or Resume
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156:

First change?

Second change?

Third change?

ENGL 227 Informal Analytical Report Group Project Week 4 DeVry

Week 4 Informal Analytical Report–& Team Participation Memo

Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be directed to people who write sales letters (typically marketing). When the team has completed the report, one person from each team is to submit the agreed upon informal report to the Dropbox. Additionally, each team member is to submit the team participation memo. Only one person is to submit the informal report. Otherwise, if everyone submits the report, Turnitin will find that the report is copied. Format the report as an informal report or memo report and organize your report according to the strategies suggested in Chapter 13.

Focus on conclusions and recommendations

Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)

Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages

Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course

PepsiCo believes in empowering its people as it gives the employees the “freedom to act and think in ways that … will get the job done” (PepsiCo Inc.). Al Carey, CEO in PepsiCo, does not believe in the command-and-control type of leadership. Although he acknowledges that it is widely practiced everywhere, he believed it “will not empower employees to own their results” (cited in Barret, Haug, & Gaskin, 2013, p. 32). Instead, employees will…

ENGL 227 Sales Letter with Visual Aid-1 Group Project Week 5 DeVry

Week 5 Sales Letter with Visual Aid & Team Participation Memo Requirements:

Using the information about the company you gathered during week four and the information about Kelly Services from the website and the case study, write a 1-2 page sales letter which includes a visual aid to a decision-maker at the company your team researched and convince him/her to use Kelly Services. The sales letter should focus on the features and benefits that Kelly can offer to your targeted company and should include a visual aid.

Each member of the team is to submit the agreed upon sales letter and the team participation memo to the Dropbox. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from other companies. The sales letter should include the following:

Assess customer needs. Include information from the case such as background information, supplier awards, and importance of outsourcing.

Determine key selling points and benefits

Anticipate purchasing objections

Use the AIDA model

Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for your business

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12 such as the following:

The visual aid must be ethical and must not distort information

The visual aid must be clearly labeled

The type of visual aid must be suitable for its intended purpose

The visual aid must be integrated with the text of the sales letter in a way that will make sense to the audience

The visual aid should demonstrate the same awareness sensitivity as the letter itself.

The sales letter must be submitted to Turnitin.com and any corrections made before submitting to the Dropbox for grading.

Using the memo template provided in Appendix A, the team is to write a memo explaining each person’s contributions to the project. Each person is to submit the agreed upon team participation memo and the sales letter to the week 5 Dropbox.

Kelly Services belongs in the Fortune 500 list of America’s largest companies and is a leader in providing workforce solutions. Similar to PepsiCo Inc., Kelly Services is geographically dispersed as we provide temporary staffing services to over 46 countries globally. We have more than 560,000 employees ready for deployment on temporary, temporary-to-hire, and direct-hire basis. We are not for everyone, however. But partnering with Kelly Services for your growing need for quality and…

ENGL 227 Formal Report Week 6 DeVry

In this assignment, students will work independently to write a short formal report that analyzes a situation and provides recommendations. This course project will satisfy TCOs 4, 6, and 8.

In week 6, your assignment should include the following:

A table of contents using formal report formatting. (Note that page numbers are not necessary this week, as you will not have written the actual report yet. Page numbers should be added next week, though, when you complete the report.)

The table of contents should include first- and second-level headings, like the example on page 437 in chapter 15.

Include an introductory section featuring the following four parts (see page 439 in chapter 15 for an example.


Purpose, Scope, and Limitations

Sources and Methods

Report Organization

Identify at least six credible sources you will use in your proposal in the “Sources and Methods” section.

Use formal report formatting.

Be free of grammar, spelling, and punctuation errors.



Finding the perfect career option may take a lot of time considering the many possibilities and available opportunities these days. Whether the individual is leaving school, facing unemployment, or like many others who are looking for opportunities to shift careers, the best time to look for options is now. By learning how and…


The purpose of this report is to come up with at least two career options that are in demand today. Considering the world economy, including the trends and advances in technology and the healthcare industries, the report will focus on the job of technical writers and compare it with registered nurses career….

ENGL 227 Formal Report Week 8 DeVry

In week 8, your assignment should contain the following:

Be formatted as a formal report, following the guidelines for formal reports in the text (including the guidelines for headings and subheadings found on pages 435-448);

Include appropriate prefatory, text, and supplemental parts (The formal report should contain appropriate prefatory, text, and supplemental parts, including the following: a cover and/or title page; a letter of transmittal; a table of contents; the four-part Introductory Section from week 6; appropriately labeled body sections; and appendices, such as the client interview and list of references. Your report does not need to contain all of these parts, but should contain most of them.);

Fully answer the question of what career would you recommend to an employee, client or professional contact. The word count for the intro, body, and conclusion should be 1250-1750 words);

Use at least six credible researched sources appropriately and effectively;

Include proper documentation using APA style (both in-text and end-of-text citations–please check your work using turnitin.com); and

Be free of spelling, grammar, and punctuation errors.

Note: Visual aids are entirely appropriate for this kind of report, but they are not required. If you decide to use visual aids, be certain to adhere to the standards we have studied previously in this course.


Finding the perfect career option may take a lot of time considering the many possibilities and available opportunities these days. Whether the individual is leaving school, facing unemployment, or like many others who are looking for opportunities to shift careers, the best time to look for options is now. By learning how and where to look for …

Purpose, Scope, and Limitations

The purpose of this paper is to come up with at least two career options that are in demand today. Considering the world economy, including the trends and advances in technology and the healthcare industries, the paper will focus on the job of technical…

ENGL 227 Discussions ALL 7 Weeks ALL Students Posts 326 Pages Professional Writing DeVry

ENGL 227 Process-Oriented Writing Discussions 1 Week 1 Posted by ALL Students 26 Pages DeVry

What are some strategies we can use to analyze our audiences? At which stage in the writing process should we analyze the audience? What does it mean to use a “process-oriented approach” in writing? Why is this approach advantageous? Is it equally as important to write a professional email as it is say a memorandum or letter? Explain. What would a professional email look like?…

ENGL 227 Formatting Business Messages Discussions 2 Week 1 Posted by ALL Students 23 Pages DeVry

When we shop online are there certain precautions we should take to protect our identity? Would this apply to simple correspondence via email or other electronic methods to others? Consider successful business messages you’ve received, either as a professional or a customer. How did the formatting of those messages affect their level of success?…

ENGL 227 Process-Oriented Writing and Formatting Business Messages Discussions Week 1 DeVry

ENGL 227 Positive and Neutral Messages Discussions 1 Week 2 Posted by ALL Students 25 Pages DeVry

Is there a difference between being direct and using the direct approach that your text mentions? Most messages we write in the workplace fall into the category of positive or neutral communications. Examples include routine requests, informative or good news announcements, replies to inquiries, messages granting claims, letters of recommendation, and general goodwill messages. What are some strategies for writing these common types of messages successfully?…

ENGL 227 Electronic Communication Discussions 2 Week 2 Posted by ALL Students 25 Pages DeVry

How many of you have read or written personal blogs? How do professional blogs differ from personal ones? Your office is moving to a new location. Your colleague, David Burke, is not a strong writer, and he knows that you have recently taken a professional writing seminar. He approached you this morning and asked, “Can you read this draft? I know it’s a mess, but I’m swamped with the upcoming move. I want to e-mail it to everyone tomorrow. Can you let me know exactly what’s wrong with it and maybe rewrite it for me?…

ENGL 227 Positive and Neutral Messages and Electronic Communication Discussions Week 2 DeVry

ENGL 227 Negative Messages Discussions 1 Week 3 Posted by ALL Students 25 Pages DeVry

Share with us a time that you might have had to write a negative message or when you have received a negative message. Sometimes, people writing in a professional context must create negative messages, such as a letter of termination, a press release regarding a company error, a denial of a claim, or a poor performance review. When you write such a negative message, what are your objectives? What are some strategies you can use to write the negative message effectively?…

ENGL 227 Collaborative Writing Discussions 2 Week 3 Posted by ALL Students 24 Pages DeVry

Share team successes and team failures that you have been involved in. What did you learn from either experience? Identify some pros and cons involved with writing in teams. What are some strategies teams can use to successfully write together?…

ENGL 227 Negative Messages and Collaborative Writing Discussions Week 3 DeVry

ENGL 227 Diversity Issues in Professional Writing Discussions 1 Week 4 Posted by ALL Students 23 Pages DeVry

Diversity is a buzz word that has been introduced since the early 1990’s. Participating in this discussion will help us all understand the importance of taking the time to consider our audience when writing business correspondence. Valuing diversity is commonly regarded as a virtue in today’s business world. Why is diversity an important value? What are some strategies we can use to reflect the value of diversity in our written work?…

ENGL 227 Report Writing Discussions 2 Week 4 Posted by ALL Students 21 Pages DeVry

Have you been afforded the opportunity to write a progress report in the past? Could you share the details of this report? What all was included within the report? How did the report provide guidance or help to make a difference? What are some different types of reports you are likely to write in your career? What are some strategies for creating well-written, effective reports?…

ENGL 227 Diversity Issues in Professional Writing and Report Writing Discussions Week 4 DeVry

ENGL 227 Persuasive Messages Discussions 1 Week 5 Posted by ALL Students 23 Pages DeVry

What company’s commercial lure you in? Which one’s really tug at your heart or make you want to take action? Why? As you know by this point in our studies, the best way to approach writing any type of business message is to use a three-step process that includes planning, writing, and revising. Explain which strategies in each of these three steps we can apply when writing persuasive messages in particular….

ENGL 227 Visual Aids Discussions 2 Week 5 Posted by ALL Students 20 Pages DeVry

How do images impact the effectiveness of business documents? Using common software such as Word, Excel, and PowerPoint, users can create a multitude of different types of graphs, including pie charts, line graphs, flow charts, and Gantt charts. Which factors weigh into the decision to choose a particular type of graph or chart? Once you choose a type, how can you ensure that it is clear, readable, and ethical?…

ENGL 227 Persuasive Messages and Visual Aids Discussions Week 5 Posted by ALL Students 43 Pages

ENGL 227 Planning Formal Reports Discussions 1 Week 6 Posted by ALL Students 23 Pages

What are some potential ethical pitfalls when conducting research for business writing? One important part of planning a formal report is conducting research. What are some strategies business writers can use to conduct quality research? How else can we apply planning stage techniques and strategies to the planning of a formal report?…

ENGL 227 Formatting Formal Reports Discussions 2 Week 6 Posted by ALL Students 21 Pages

Explain what we mean by “heading levels” and how they should appear both in the table of contents and in the reports themselves. How do heading levels communicate meaning to our readers?

Read the example report in Chapter 15 on pages 435-448, paying close attention to how the report is formatted and organized. (Note that this report shows both MLA and APA citations; in the reports you are writing, you will need to use APA citations.) How does the formatting and organization of a formal report differ from the formats we’ve practiced in other types of business writing?….

ENGL 227 Planning Formal Reports and Formatting Formal Reports Discussions Week 6 Posted by ALL Students 44 Pages

ENGL 227 Adapting Reports for an Audience Discussions 1 Week 7 Posted by ALL Students 23 Pages

Will you use the 2+2=4 approach or the yardstick approach? How so? If not, describe the organization you’ll be using, and explain your rationale for using it. In Chapter 14, review the reports shown in Figures 14.2 to 14.3 on pages 410-412. Give specific examples of how each of these reports establishes a good relationship with the audience. Consider such components as taking the “you” attitude, emphasizing the positive, establishing credibility, being polite, using bias-free language, using visual aids, and projecting a good company image. How will you exhibit these qualities in your formal report assignment?…

ENGL 227 Review of Professional Writing Standards Discussions 2 Week 7 Posted by ALL Students 22 Pages

Which concepts did you find most challenging this session? Class, once again, read through our 11 course TCOs. Which objectives do you think will be most important in your future career? Do you have any remaining questions about any of our objectives? Let’s take this opportunity to review any concepts about which you may still have questions, as well as discuss how you will apply them to your professional writing as you advance in your career….

ENGL 227 Adapting Reports for an Audience and Review of Professional Writing Standards Discussions Week 7 All Posts 55 Pages