your-analysis-should-examine-historical-data-which-analyses-changes-in-the-structure-and-nature-of-the-global-gaming-industry

    • 1. The key developments in the global industry and market over the past decade. Your analysis should examine historical data which analyses changes in the structure and nature of the global gaming industry. It should also analyse recent data and establish the potential of the industry beyond the included mini-case above, this is only a starting point. Please avoid using frameworks such as PEST and Porter’s 5 forces for this module and report, you should focus on industry analytics and statistical market trends.
    • 2. Using a public listed company of your own choice from the global gaming industry, provide a 5 year critical analysis of the following areas:
    • Revenue and market share performance compared to other key competitors.
    • A selection of other key performance indicators (KPIs) obtainable through secondary research from both online and university resources that can help you analyse the marketing performance of your chosen company. It is also very useful to extract data from annual reports and the investor relations section of the company’s website. You should also compare your selected KPIs to other key competitors over a number of years.
    • Critically analyse any available metrics on brand equity performance and reputation over a number of years where possible.
    • Provide a review of the digital metrics available on your chosen company. This can include information published on website metrics, social media rankings, social listening data and any other relevant sources on digital.

3. Based on all the aspects above, write a concluding summary outlining the areas that need to be addressed in the marketing performance of your chosen company. You are not required to make any strategic recommendations.