Identify and define the specific elements of the consumer buying decision process and how they would influence your purchase of a car if you were looking to buy one

Identify and define the specific elements of the consumer buying decision process and how they would influence your purchase of a car if you were looking to buy one.  Also describe the various types of motives that might be underlying this purchase and how they influence a buyer’s decision making.  If the customer is the focal point of all marketing activities, what makes this process and the motivations that drive it so important?

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