Southwest Airlines Mission Vision Strategic Planning Discussion

Discussion 3

1. Mission, Vision, Values.

There is often confusion as to what information is provided in an organization’s vision, mission, and values statements. You may or may not be aware, but the airline industry is often compared to health care. The reason is that they demand such high quality to ensure the safe flight of their passengers, similar to the standards needed to provide high quality health care.

For this discussion forum, research Southwest Airlines mission, vision, and values. In your post, describe why you think it is well written and supports the organization.

Then, change either the mission, vision, or values statement in a way that you would not consider it to not be well written. Put your new statement in the post, and then explain why that would not be supportive of the organization.


  • Your post should be 250-350 words.
  • Cite paraphrased information but do not use quotes for this assignment.

Discussion 4.

2. Broad Involvement of Internal Constituents

Discuss why it is important to get broad involvement of internal constituents in the Strategy Formulation Phase.


  • Your post should be 175-250 words
  • Cite paraphrased information but do not use quotes for this assignment.

3. Goals vs Objectives

Are “goals” and “objectives” the same thing from a strategic planning perspective? Explain.

In your post be sure to define goals and objectives (and cite your source) before answering the question.


  • Your post should be 175-250 words.
  • Cite paraphrased information but do not use quotes for this assignment.

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